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The best website design in the world is wasted if customers aren't seeing it. Fortunately, there are plenty of ways to drive more customers to your XSite, and keep them coming back. Check out some helpful hints below, and if you’re looking for more ideas, join us for few targeted online training sessions, mentioned below.
Here are a few simple ways to make your XSite more effective:
- Are the ‘Place an order’ buttons easy to find on your XSite? Make buttons and links like "Order an Appraisal", "Loan Application Button", "Our Homes" and “Contact us” are all easy to find on each page of your XSite. Often people will spend a few seconds looking for how to place an order on your site, and if they cannot easily find what they need, they’ll go on to the next site. Navigate through your XSite as if you were your own customer, and note what is user-friendly, and changes to make each visitor’s experience on your website a breeze.
- Include a site footer for easy navigation. Put your contact information and links to your most important pages (Home, Contact Us, etc.) and any custom pages you make in your site footer. The site footer appears on every page of your XSite. People who have very outdated browsers may not be able to see navigation buttons, and will rely on the links in your site footer to navigate your site. Search engines will also scan those pages, even when they can't read the buttons. Login to your XSite's Admin section, and click
the ‘XSite’ icon, then ‘Site Footer’, to customize it.
Drive more customers to your XSite, and keep them coming back:
- Track your results to see what’s working. When new customers contact you, ask how they heard about you, and how they landed on your XSite. Track that information so you can see what’s working, and even better, what not. And make simple changes along the way.
- Keep an eye on your XSite stats. Log into your XSites Admin section, click the ‘XSite’ icon, then ‘Stats’. You’ll find that different pages may need to some work to boost site visits. If you're getting a good number of hits on the homepage or your "Contact Us" page, but few on the order page, make sure your order page is easy to find. In short, make sure that the things you want people to see can be easily found.
- Is your site easy to navigate? If you don't have a "Home" button prominently featured on your site, and a visitor clicks any other page on the site, the user may no longer be able to find a way back to your Home page. This can be frustrating, and people sometimes just move on.
- Boost your Search Engine Optimization. Customizing your content to include information about your company, the cities and counties you cover, a list or menu of all your services, and links to relevant web sites in the community, can all make your site more useful and appealing to both visitors and search engines. When you customize your keywords, think to yourself: If I were searching for an appraiser in my area, what keywords would I tell search engine sites (i.e. Google, Yahoo!, etc.) to look for?
Check out these training options to learn some more tips to make your XSite more effective:
Building a More Effective XSite: to see when the next live version of this webinar is offered.
Can’t make it to the live session? to watch the recorded version anytime.
Driving Traffic to Your XSite:
to see when the next live version of this webinar is offered.
Can’t make it to the live session? to watch the recorded version anytime.
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