Now more than ever, agents are looking for new ways to get more business. We've developed all-new training sessions to help you tackle this tough market's challenges.

Free social media webinar now available - watch it anytime!
You're probably using Facebook, Twitter and other social media outlets to network - that’s great!  If you're not, it's really easy to get started.  In this free webinar, our web marketing expert, Dan Lovejoy, shows you how to take your online marketing to the next level.  Click here to watch the popular "Social Media: Beyond the Hype".

 

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COURSES
Click the Register link to see when each class is offered and sign up for a live session.
Don’t know where to start? This class covers the down-and-dirty basics of what to put and where to put it on the homepage of your XSite. Designed to help new users get the most benefit with the least hassle, we give you step-by-step guidelines for building a good home page that works for both site visitors and search engines alike. Even if you’ve had an XSite for a while, but aren’t seeing the results that you’d like, chances are high that you’ve missed a critical item that we cover in this class.
COURSES
Click View to watch a previously recorded session.
BROKER XSITES

You’ve purchased your Broker XSite, now what? The difference between a generic site and an effective site is only three steps away. Learn the key features and tools in your Broker XSite that help generate leads and drive recruiting right from the start. Join REALTOR and resident marketing expert Eric Richardson of Keller Williams as he walks you through the Broker XSite basics and shares proven tips to help you ensure that your Broker XSite captures visitors and makes buyers and sellers want to choose your brokerage for buying or selling their home. This course is the best starting point for the person responsible for creating and maintaining your Broker XSite.

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Broker XSites give you the power to manager your online office in an all-new way. In this class, we’ll show you how to route leads from your Broker XSite to the agents on your team, create websites for your agents to use, broadcast announcements to your entire office by text message, and more.

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AGENT XSITES

So you bought an Agent XSite? Now what? In this class, we’ll help you kick start your online business efforts by covering the basics of effective online business, domain names, branded e-mail, IDX, search engines, and a tour through the XSites Wizard. Whether you just got your XSite or you’re just now really getting started with it, join us for this one hour session and jumpstart your XSite.

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If your website is little more than an online business card, at best you can expect to be underwhelmed with the business you get through it. To make your website into a business generator, you’ll need to prove that you really have answers to the problems your customers face AND that you’re the only one for the job. In this class, we’ll not only show you how to prove your expertise line but we’ll also take you through the process step-by-step in XSites.

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For most real estate professionals, the goal of a website is to generate leads. But when you ask those same real estate pro’s how successful they are at generating leads online, they’ll typically tell you that they’re not satisfied with the leads they’re getting. So what is the key to winning the viable those online leads we always hear about? In this class, we’ll not only show you the key, but we’ll also show you how to make it work in your XSite.

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Staying in touch with your clients and prospects is an absolute must in today’s real estate market. And through XSellerate, not only can you stay in touch, but you can also proactively pursue new clients to bolster your business. In this class, we’ll show you how to import contacts, build successful e-mail marketing campaigns, work around the SPAM problem, and more.

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The best web site design in the world is wasted if customers aren't using it. Fortunately, there are numerous ways to drive customer traffic to your XSite. This course outlines strategies to improve your search engine rankings, and dispels several myths along the way. Plus, we'll explore other effective ways of getting potential clients to click through to your site and look into traditional marketing efforts as well.

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These days, buyers and sellers are doing much more homework before deciding on buying or selling a home. If you’re like a lot of agents, that means your marketing and approach to these prospects has to come from an area of education in order to stay competitive. In a shifted market the best strategy is simple: provide the best service and education that buyers and sellers can find. The question, of course, is how. Enter XSellerate. With its built-in marketing and tracking tools, you can keep in touch with your prospects and add that extra touch by sending that “special report,” “neighborhood update,” or “rate lock suggestion” at just the right time. Watch as Eric Richardson shows you how to take your direct marketing approach to the next level.

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MARKETING

Want to blow potential sellers away with a presentation they can’t say no to? Check out this video, and get 5 tips to win every listing you want.

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It’s time to get back to good old-fashioned techniques to generate leads. The good news is that we’re knee-deep in the spring-summer buying season now, and there are plenty of homeowners who didn’t fit the tax credit criteria beginning their home search as we speak. Watch as we cover quick tips to reach out to this niche, and capitalize on the 2010 buying season.

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These days, buyers and sellers are doing much more homework before deciding on buying or selling a home. If you’re like a lot of agents, that means your marketing and approach to these prospects has to come from an area of education in order to stay competitive. In a shifted market the best strategy is simple: provide the best service and education that buyers and sellers can find. The question, of course, is how. Enter XSellerate. With its built-in marketing and tracking tools, you can keep in touch with your prospects and add that extra touch by sending that “special report,” “neighborhood update,” or “rate lock suggestion” at just the right time. Watch as Eric Richardson shows you how to take your direct marketing approach to the next level.

Watch Now

You're probably using Facebook, Twitter and other social media outlets to network - that’s great! If you're not, it's really easy to get started. In this free webinar, our web marketing expert, Dan Lovejoy, shows you how to take your online marketing to the next level.

Watch Now

These days, buyers and sellers are doing much more homework before deciding on buying or selling a home. If you’re like a lot of agents, that means your marketing and approach to these prospects has to come from an area of education in order to stay competitive. In a shifted market the best strategy is simple: provide the best service and education that buyers and sellers can find. The question, of course, is how. Enter XSellerate. With its built-in marketing and tracking tools, you can keep in touch with your prospects and add that extra touch by sending that “special report,” “neighborhood update,” or “rate lock suggestion” at just the right time. Watch as Eric Richardson shows you how to take your direct marketing approach to the next level.

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GUEST SPEAKERS

The Internet has created an amazing resource for leads. But what are your strategies for building relationships? As we experience a proliferation of Internet leads, we need simple solutions for lead response, incubation, management and conversion. Using tools already on your computer, you’ll learn how to set up a simple way to keep track of leads; set up simple response systems to communicate with consumers; evaluate different response models and let the consumer choose. Also covered - compliance with the Federal CAN-SPAM Act.

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In this exclusive, fast paced-interactive session Mr. Internet® of real estate will show you the secrets of how to use “niche marketing” to eliminate over 98% of your competition and generate far more quality leads from your Xsites. In addition you will learn the proven process of creating a powerful “service brand” that will differentiate you from all other agents and provide a lucrative “exit strategy” that may pay you big dollars when you retire! During this session you will see how other agents have successfully and profitably targeted their specialty and how to avoid the expensive mistakes many sales associates make with their own Websites.

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It’s a fact— most real estate agents fail to convert even a fraction of the leads received over the Internet. In this powerful, one of a kind session, Mr. Internet® will give you proven email scripts that work like magic in getting online consumers to trust and use only you! In addition, you will learn how to effectively use drip marketing to convert the 95% of all online leads that aren’t ready to do something yet, into a continuous stream of business when they are. You will discover that managing your online leads this way is just like shooting fish in a barrel!

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If you don’t have a way to instantly “engage” your Website visitors they are going to leave without giving you a second thought. In this unique-in-the-industry session, Mr. Internet® will share the six ways you can make your Website more engaging so that casual visitors turn into serious clients. You will also learn the secrets of how to create “Irresistible Offers” that your visitors simply cannot ignore. And a special segment on the use of “Web assessments” that will tell you more about your site visitors than they’d share at a face-to-face meeting. There is only one proven way to turn online visitors into new business and that is to powerfully engage them —and this session shows you how!

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Driving valuable traffic to your Website is easy once you know how. This is a session you don’t want to miss as Mr. Internet® shares how to drive highly targeted search engine traffic to your Website in just 15 minutes! In addition you will be exposed to the many ways to improve your search engine standings without spending a dime. And as an extra bonus, you will see how to track your site visitors and even view their behavior as they browsed your site! Be prepared to be “blown away” by what you learn in this session.

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In this highly interactive session you will get to experience Mr. Internet® live as he evaluates several Webinar attendee Websites in real time! You will experience firsthand how he uses the principles of Web success he covered in the first four Webinars to critique 3 – 4 attendee Websites. You will see what works, what doesn’t and what they can do to make their site more effective. This kind of consulting would typically cost you thousands of dollars, and you get to see it here live. This is a “must see” session —so don’t miss it!

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XSites IDX

Watch as XSites IDX product manager explains the ins and outs of our industry-leading IDX (Broker Reciprocity) product.

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