First Impressions: Welcome Your Audiences

June 11, 2012  |  Shawn Smalley

In last week’s blog post we started a lead capture planning process, so now we’re ready to start putting things together into what you’d need to do to your website. Since the people visiting your site are probably going to be seeing other competing websites as well, let’s start with your first impressions and how to make sure they stick around long enough for the rest of what we have in store.
  • You should know who you are targeting and what they want from you – and build your website accordingly.  Just to rehash what we just went over in the previous post, you should build your site following...

Before you capture leads…

June 04, 2012  |  Shawn Smalley

Have a plan!

I’m back, dear readers, and I’ve got something important to talk about. In my last blog post series we talked about search engine optimization, but that’s only half the story with a website. What good is it if you get X number of hits if none of them ever contact you?
 
To address that, I’d like to start a “meat and potatoes” series designed to cover the real essentials that go into capturing visitors from your website. It doesn’t have to be a hard concept, or even that technical really. It mostly boils down to empathy, understanding your target audience, their needs and what...

Did you know?  You can post XSite listings to Facebook

May 22, 2012  |  Kara Calderon

XSites posts listings to Facebook

Since Facebook connects nearly 1 billion people world-wide, it makes sense to use Facebook to speak to your circle of influence.  And while you may not have a billion friends, connecting the ones you do have in a format they LIKE, helps build relationship for past and potential clients.  And, you can post listings to Facebook from within your XSite.  And we'll show you how in less than two minutes -- click here to watch the video.

Posting to Facebook isn't just "bells and whistles."  It adds to the power of your XSite that already pushes listings to the most powerful real estate sites.

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Every home has a story

April 10, 2012  |  Kara Calderon

When I was reading the news this morning, two things stuck out: 1) a family built and moved into a 168 sq. foot home and 2) PGA Masters newly crowned champ Bubba Watson's home is for sale.

Every home has a story

Almost every home has a "story" these days.  Whether it's the size, location, features, or who lived there, every home (and listing) has a story that engages buyers beyond simple curb appeal.  Your listings don't have to come with a green jacket or a small footprint, but every listing does have a story...what's yours?

Getting hyperlocal in less than 10 minutes

March 29, 2012  |  Kara Calderon

We're all strapped for time these days, so I'll keep it short.  Check out this video on how to get hyperlocal content quickly (so you can move on to the rest of your to-do list). Enjoy!
 

Agent XSites: Hyperlocal web pages with no writing required - Click here to see how easy it is.