Luck o’ the XSite Stats

March 13, 2012  |  Kara Calderon

Did you know there are about 30 million Google searches for real estate each month?  And the rainbow to that pot o’ gold is right in your XSite stats.  To see how your site traffic measures up, just check out your Stats page in the Wizard.  Here's how: 
 
Log into your XSite and click on the "XSite" icon in the navigation bar.  Then click "Stats" in the second row.  There, you'll see how many people visit your XSite, what they're looking at, and where they're coming from.
 
Want to boost your stats?  Check out our training  for easy ways to rank highly in search engine results.
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Last, but not least

March 05, 2012  |  Shawn Smalley

Throughout this series, we've covered everything from not limiting your use of keywords to using headlines, lists, and hyperlinks to get noticed, and everything in between.  Today, we're going to top of the series by making sure you’re keeping up with your competition and doing more than just "enough to get by".  If you really want to leave your competition in the dust you might consider the following:

  • Write an article for a large website or news organization “pro bono” (for free) that gives that news site some valuable contents from an expert while also giving you some free promotion. For...

You mean I have to “market” my website?

February 27, 2012  |  Shawn Smalley

Yes.  That's exactly what I mean.  Off-site marketing and promotion is the single biggest thing that can help your site’s rank and traffic. It has mattered since the beginning (and is how the “big guys” got the way they did), but matters even more these days even for a self-built, small website. Since the search engines are focusing less and less on the technical things that used to go into search engine optimization they are using your “online reputation” to figure out who is actually worthy of attention rather than whose site has had the most “tricks” done to it. If they keep hearing about you...

The thing about search engines….

February 20, 2012  |  Shawn Smalley

is that they’ve been all over the ‘net and are smart enough to know that they have been fed a particular bit of contents before. If you’re relying too heavily on pre-written content pages then your site won’t rank well because they don’t feel you bring enough new contents to the table. If most of your site’s contents are already available elsewhere then why should they promote your version of it? You have to have mostly unique contents or you won’t stand out.  Use should always use pre-written content as what they're intended for....a starting point.
 
The same thing goes for uniqueness, as...

Focus….Focus…Focus

February 13, 2012  |  Shawn Smalley

Yes, I'll say it again....focus.  In marketing terms we call this “Niche Marketing” (you've probably also heard the term hyperlocal) and I have an entire class on this topic here. The gist of it, though, is that if you’re trying to hit too many targets at once then you’re going to be spreading yourself too thin to really gain much ground. You’re trying to compete in too many areas, and it’s a lot of work to go after everything (especially if you ever decide to do any paid marketing). You’re going to end up diluting your message by being a “jack of all trades” when most shoppers are really looking...