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ORLANDO, FL -- a la mode, inc., developer of multi-market real estate software and online services, announced its plan to integrate the Pay-Per-Click (PPC) advertising and mortgage lead generation services from LoanBright into the business-building tools of its Mortgage XSites websites and XSellerate automated marketing suite. Mortgage XSites and XSellerate users, particularly mortgage brokers, will be able to easily subscribe to and take advantage of LoanBright’s comprehensive suite of services. The companies made the announcement from the floor of the Mortgage Bankers Association’s 92nd Annual Convention & Expo here. LoanBright operates the Loan.com and CompareInterestRates.com loan comparison shopping services for consumers and offers a powerful suite of comprehensive lead generation products to the lending industry. For mortgage companies looking to drive highly-targeted consumer traffic to their Mortgage XSite websites, the Loan.com pay-per-click service works like the bid-based system offered by the major search engines’ sponsored links. With Loan.com, however, advertisers bid on categories of loans rather than keywords. Loan.com has defined over 600 different loan categories open for bidding and the minimum bid for a listing is $0.50 per click. Lenders are ranked within each category based on the amount of their bid. For consumers, Loan.com offers a multi-lender, loan comparison shopping experience where consumers can compare the rates and fees from a variety of lenders, for a variety of consumer loan products. Consumers will be able to click through to a Mortgage XSite where they can apply for loans directly or obtain additional information on specific loan products and services. CompareInterestRates.com is an online marketplace where consumers can compare 9,000 daily mortgage rate quotes from more than 300 lenders and brokers. Consumers shopping for mortgage financing on CompareInterestRates.com submit a request online for a personalized mortgage rate quote. That request is then matched with, and delivered to, up to four lenders who then contact the consumer. CompareInterestRates.com has generated more than $60 billion worth of mortgage leads and the website received more than 4.4 million visitors in 2004. With the companies’ announcement of a planned integration, Loan.com and CompareInterestRates.com lead generation services will be added to the already powerful range of tools a la mode provides its customers for gaining new business. “LoanBright provides premier mortgage lead services, and is a resource any broker serious about getting new business should know,” said Brad Eaton, Vice President of Mortgage Products at a la mode. “Brokers on the XSites Network are already invested in the top marketing and business development technology there is. Loan.com and CompareInterestRates.com will be important new tools to build their book of business.”
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