Real Estate Brokers and Agents Can Now Route and Assign Sales Leads On Their iPhones™

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Salt Lake City, UT (August 21, 2007) – a la mode, one of the real estate industry’s most mission critical and innovative technology companies, announced the release of lead routing tools built for the Apple® iPhone™. 

Today’s announcement highlighted a number of new feature integrations with the iPhone, following earlier lead management features introduced in August.  iPhone lead routing and management functionality is part of a la mode’s broader “real estate now” mobile technology initiative.

a la mode is the first company to provide brokers and agents the ability to manage and route website leads on an iPhone.

a la mode’s lead routing capabilities for the iPhone come at a time when:

Almost three quarters of all home buyers consider a real estate agent’s response time either a “very important” or an “extremely important” factor in their decision when choosing an agent to work with.  Nine out of ten Internet home buyers say the same.

Forty-seven percent of home buyers who use the Internet to select an agent and 43 percent of non-Internet buyers say they select their agent because the agent is either the first or the quickest to respond to his or her inquiry.*
“The mobile era has changed how real estate business is done,” commented Rusty Lindquist, a la mode’s Vice President of Broker and Agent Products.  “Other systems equip users with mobile access to data.   But that’s no longer enough in today’s ‘real estate now’ climate.”

Brokers and agents need the ability to process that information, and act on it instantly, Lindquist stressed.  “Sometimes that means immediately sending a lead to a particular agent, or agent team, and sometimes it means routing leads directly to an automated drip marketing campaign based on their specific responses to a lead form,” Lindquist said.  “Our new mobile lead routing and management features allow agents and brokers the mobile flexibility to process leads on the go.”

The newest iPhone integration with a la mode’s Agent Xsite and Broker XSite websites allow real estate professionals to immediately assign a Web lead to an agent, directly from their iPhone, or to a routing group, for “round-robin” group distribution.  Also with the update, agents and brokers alike can assign a lead to a la mode’s automatic marketing suite, XSellerate, and immediately start a drip marketing campaign targeted specifically to the lead, such as first time buyers, high-end sellers, and so on.

Real estate lead routing and management for the iPhone enables real estate professionals on the go to more effectively manage, monitor, and respond to leads – even when brokers and agents are away from the office.

“While our mobile tools will work on any web-enabled mobile device, the iPhone gives REALTORS® a unique and compelling navigational experience that lends itself well to new and advanced users alike,” Lindquist said.

Brokers and agents can learn more about a la mode lead management for iPhones here.

*All statistics from California Association of Realtors’ annual Internet vs. Traditional Buyers Survey.


About a la mode

Founded in 1985, a la mode develops desktop tools, mobile tools, web sites for real estate professionals, mortgage brokers, and appraisers. a la mode’s flagship product, WinTOTAL form-filling software for appraisers leads the residential appraisal industry. a la mode’s Mercury Network, a vendor management platform for lenders, provides the most experienced local appraisers in an HVCC-compliant, easy-to-use loan ordering and management application. a la mode’s mission-critical products are used by hundreds of thousands of appraisers, agents, inspectors, and lending professionals to complete the nation’s real estate transactions.  The company’s state-of-the-art offices are located in Salt Lake City, Oklahoma City, and Washington, DC.  To learn more, visit