We've published hundreds of pages about marketing and your appraisal business and have tons of free resources at your fingertips, whether you use our products or not.

AppraisalPress is our hard-hitting newspaper, published and mailed to every appraiser in the country. There are dozens of appraisal marketing articles from the newspaper archives here.

We also host a website dedicated to free information about appraisal marketing, with tips, videos, webinars and more. Click here. For a good introduction to appraisal business marketing and why you must do it, click here.

You can also download our free appraisal marketing eBooks here.

As a residential appraiser, you already own the copyright to your work, under federal law. Lenders, management companies and data resellers who have stripped your analysis, descriptions and opinions from your reports since then have been engaging in data theft. There is a way to stem this tide — not necessarily stop it, but be adequately compensated for it if you choose to do so.

The ultimate goal of the effort to get a small but significant percentage of appraisal reports registered with the U.S. Copyright Office is not to shut off the spigot of valuation information. The goal is to correct a glaring inefficiency in the market for appraisal data — namely, that you as an appraiser are not being compensated for your intellectual property.

The protection of your rights starts with you. Learn and understand your rights, and most importantly, exercise them. You value property belonging to others everyday; place a value on your own intellectual property assets.

Automated Valuation Models (AVMs) and other cheap, fast "appraisal alternatives" will never replace a professional appraisal when it comes to responsible lending decisions, but they're aggressively marketed as competition for appraisers. Our stand has been clear for years: Appraisers are better than AVMs, period.