Food for Thought
by Kara Calderon
Product Marketing Manager
A friend once told me if you stand still with your arms out to the sides and close your eyes, you will fall over. You can move forward or backwards but you can’t stand still. Try it – you’ll see what I am talking about . That is the same with the mortgage industry right now.
We can’t continue to think the way we’ve always thought, and we can’t continue to do things the way we’ve always done. That includes changing the way you think about and interact with your XSite. In the last 6 months you’ve probably noticed fewer leads. That’s not your website, that’s the market. You’ve probably done a good job of getting your site set up, but the cold hard facts of the market is that there are fewer leads to be had. So why an XSite?
Because marketing isn’t all about the leads anymore, it’s about building and maintaining relationships and getting referrals, and to build and maintain relationships you need to market yourself.
We recognize the challenges that continue to lie ahead. We also see a clear opportunity for you to raise the bar and take your business to the next level by changing the way you think about your business relationships. Rest assured we will be here to help you do just that with customizable products that will change with you. So, don’t just stand still and fall over, take a step, let’s go.
