Offline marketing ideas for online success
Generating massive web traffic goes back to the basics
With all the high-tech marketing tools out there today, it’s easy to get caught up in the idea of a magic marketing button that you can press for an endless shower of online leads. That’s a very happy thought. But unfortunately, it isn’t true.
You see, the best online marketers have worked hard to develop great sites. But they didn’t become successful overnight. They started by implementing simple, inexpensive strategies to drive website traffic. And while there are SEO tricks aplenty, paid online links, and thousands of other “proven” online methods, the truth is that the simplest way to drive traffic goes back to marketing 101.
If your traffic isn’t what you want it to be, try these simple, low-to-the-ground tactics to drive more potential customers to your website.
Add your web address to your e-mail signature – If you haven’t done this yet, you should. It only takes a minute or two and can quickly ramp up your traffic. Just think of all the e-mails you send to friends, family, and other acquaintances. They’re all potential clients, but they won’t even know you have a website if you don’t tell them.
Mention your web address in your voice mail – This is another simple change that you can make in less than five minutes. Adding your web address to your voicemail tells potential clients that you’re dedicated to online marketing. And since your website has so much great content, including a multi-lingual loan app, your potential clients are sure to find the information they need.
Hit the streets – There's a lot to be said for hand-shakes and personal introductions. It’s not glamorous, but if you take along postcards with a compelling reason to visit your website, your traffic will increase dramatically as a result. Encourage prospects to visit your site for mortgage calculators, free industry reports or to read your latest blog post. You can quickly turn your site into the go-to destination for area news.
Add the $1000 Sweepstakes to your website – Drive more traffic to your site and we'll pick up the tab. All you have to do is enable the content page. You can also use the new e-mails and postcards in XSellerate to announce the giveaway to your contacts and prospects. And if you want to get even more leads, encourage them to forward the e-mail to family and friends.
To add the Sweepstakes to your site, log into your XSite, click on the XSite icon, then “My Content” on the left hand side. Then scroll down until you see the "Win $1,000" page and add it to your site.