RSS Feeds: Free and you'll always have fresh content
As a website owner you know that fresh, consistently updated content is one of the keys to attracting both visitors and search engines. Two months ago we released our RSS Feeds feature to give you an easy way for you to have updated content on your site everyday. It only takes a couple of minutes to add a feed to your site and then it will be updated daily. Read the article below to find out more about RSS Feeds. If you need directions on how to add a feed to your XSite, you’ll find that at the bottom of this article.
Visitors found your site because they were interested in what was on it. That's true whether they found you through a search engine, typed your URL into their browser from your yellow pages ad, or followed a link from another site. If you produce new, similar content on a regular basis, they'll come back again. And your new content might attract someone who missed you the first time.
Search engines want to see that you have relevant, fresh material, and aren't just a static, cookie cutter brochure site. And of course, the better you fare with search engines, the more likely you are to get more hits.
A great way to ensure that your content is always as fresh as possible with extremely minimal effort is through the use of RSS feeds. RSS feeds allow you to publish links to content from other sites -- like Yahoo! News, Inman®, the New York Times, and many thousands of others -- on yours.
And it's all automatic. Once you place their "feed" on one of your pages, the sites you're syndicating send your site the freshest, most relevant links automatically. And your XSite makes it incredibly easy to publish a feed.
The sky's the limit when it comes to what kinds of RSS feeds you can add to your site. Start by choosing what content you want to syndicate. You can find some great ideas by going to a site like , , or and browsing or searching for the content you're interested in.
Some RSS directories, like Topix, will allow you to customize your feeds according to your interests, your field, even your ZIP code, instead of content from just one source. An example of a local news feed can be found by clicking .
Virtually all major content providers have RSS feeds on their sites, too. Usually, you're looking for an orange "RSS" or "XML" (the computer code feeds are written in) icon. Scroll to the bottom of cnn.com to see a link to its RSS feeds. Scroll to the bottom of the Wall Street Journal's homepage to see an even more prominent icon/link.
Through your XSite Wizard you can add RSS feeds to any page, and/or create your own custom page. Go to the My Content section. Open or create the page you want to add feeds to. Give your button a name -- Local News, Industry Info, like that -- scroll down and check the RSS Feeds box. Click "customize" to add your feed. Click the "Add Feed" button and type or paste the address of the RSS feed into the Feed Path box (omit the "http://"). Click save.
You're done!
RSS feeds are a great, low-maintenance way to give site visitors and search engines what they're looking for.
