XSellerate Marketing Basics by a la mode, inc.

Use XSellerate to Differentiate your Services

Our industry is changing, so you need new tools to stay ahead and continue your success as an appraiser.

	Who's in control of your financial future: Is it your clients, lenders and brokers? Or are you in the driver's seat?
	Who or what is your competition? Other appraisers? AVM's? Non-appraisers providing price opinions?
	What incentives do you give new clients to switch to your services. Or, turn it around - what incentives would make one of your clients switch away from you!
	What percentage of your budget and time is spent on marketing? Even if you're not marketing, chances are someone else is - or is thinking about it. The time to think about it is now - not when the market finally slows down.

In the last 20 years, we've seen technology seriously boost our productivity. Now, it's time to put technology to work boosting our image and potential client base. That's XSellerate.

For more information, visit the XSellerate section of our website.

Here's a sample online "Webinar"
This "Marketing 101" video is just one of a series of tutorials we're producing for paid subscribers to XSellerate to learn how to grow their business and stay successful.

	Marketing and Differentiation (Be sure your speakers are turned on!)
	Download a printable outline so that you can easily follow along and take notes


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