You’ve heard the hype (usually from someone trying to sell you something) about search engine optimization. But none of these “experts” take the time to explain how and why a search engine operates. Here are the facts: The goal of all search engines is to provide the most accurate and relevant results for searches. The more relevant results they provide to their searchers, the more often those searchers will come back and the higher that search engine’s traffic will be. The more traffic on that search engine, the more money they can charge advertisers. That’s it. That’s how search engines make money.
The first law of search engine optimization
The truth is that SEO isn’t anything close to an exact science and that’s by design. Search engines use complicated algorithms to index websites and they change the algorithms constantly to circumvent websites that seek to get high placement by “tricking” the search engine’s spiders. So keep in mind that what may be a good way to get ranked well today, won’t necessarily work tomorrow. Search engines have armies of developers that do nothing but modify algorithms to prevent people from affecting their rankings through means other than relevant content.
The algorithms change constantly, but one fact will always remain the same: Relevant content is the key to successful search engine optimization. If your website contains the specific information that a searcher is looking for, your site will be well placed.