If you're still using the pre-built content on your XSite from a few years ago, or even last month, you need to take about 15 minutes to customize it.
Listing your coverage areas and your services on your homepage are two of the most important things to have there. They're also really easy to add.
If you're struggling with what to say, just draft up an email to a friend explaining why your firm is the one they should choose. Don't worry about the perfect phrasing. Just be specific and real. Then take that content and paste it into your XSites editor.
These are excellent articles about basic marketing tactics and concepts. We talk about the difference between marketing and advertising, how to keep your current clients happy, and how to think about things from a marketing standpoint.
Click here for a recorded marketing class about setting up XSellerate. It covers creating and importing contact lists, creating email campaigns, and how to print out flyers that you can start using today! (30 minutes)
Click here to see more of our recorded webinars, as well as a schedule of our upcoming live classes.
With refis dropping and AMC/lender work getting more volatile, it's time to get your share of the non-lender pie. You've already taken the first big step by getting our marketing tools. However, just having them isn't enough. To reap the benefits, you'll need to work with them. That's what this page is for — to guide you through appraisal marketing and take control of your income.